The Rolex Datejust 36 perfectly captures the excitement of celebrating a well-earned bonus. It’s a time to reward your hard work; naturally, the desire to splurge on something meaningful and rewarding sets in. While fleeting luxuries may tempt you, why not choose to blend indulgence with smart investing?
Since 1905, Rolex has become synonymous with success and suaveness. Its appeal lies not just in its craftwork but in its legacy. Owning a Rolex means wearing history, art, and precision on your wrist.
While fashion trends fade, Rolex has mastered the art of maintaining relevance. Models like the Datejust and Submariner remain as relevant today as ever. They appeal to both collectors and investors. Market corrections are making certain models more accessible. Now could be the ideal moment to invest in a timepiece that could rise in value.
Do you want a Rolex for its style, desirability, or investment potential? This guide highlights the Top 5 Rolex Watches to Buy after you earn a bonus.
Rolex Datejust 36
Launched in 1945 as the first self-winding wristwatch to feature a date window, the Rolex Datejust revolutionized watchmaking. It set a benchmark that remains unmatched to this day. Over three-quarters of a century later, the Datejust 36 remains a cornerstone of the Rolex catalog.
A Watch That Stands the Test of Time
What makes the Datejust 36 so iconic? It’s perfect proportions. At 36mm, the case size is effortlessly versatile, fitting comfortably on any wrist while exuding classic elegance. It feels equally appropriate under a crisp shirt cuff, on a night out, or in casual settings. Its adaptability makes it a staple for seasoned collectors, fashion enthusiasts, and newcomers.
Rolex has carefully evolved the Datejust over the decades, offering various configurations. Stainless steel models ooze understated sophistication. While two-tone Rolesor options—Yellow, White, or Everose gold paired with steel—add a touch of bold luxury. With choices of smooth, fluted, or gem-set bezels and several colors and styles, the options are endless. From sleek minimalism to eye-catching opulence, there’s a Datejust 36 for every taste.
A Legacy of Innovation and Influence
It’s hard to believe, but the date complication we now take for granted was groundbreaking in 1945. The Datejust’s innovative jumping date window forever changed the watch design. Then came the Cyclops magnifier. It was introduced in the 1950s after Rolex founder Hans Wilsdorf’s wife struggled to read the date. Today, the magnified date display is as much a part of Datejust’s identity as its timeless artistry.
The Datejust 36’s influence extends beyond watchmaking; it has become a cultural icon. From dignitaries to celebrities, it has adorned the wrists of those who shape history. When Roger Federer claimed his record-breaking Wimbledon title in 2009, he wore a Datejust. It was a fitting companion for a historic achievement.
Collectible Appeal and Investment Value
For collectors and investors, the Datejust 36 represents a smart choice. Its retail prices range from around $7,050 to $23,700 (approximately). Hence, the Datejust 36 remains accessible while offering undeniable prestige. Do you want a modern piece with the Caliber 3235 movement or a vintage with discontinued features? Whatever choice you make, you’re securing a watch that holds both history and potential future value.
Rolex Day-Date
Made from solid 18k gold, the Rolex Day-Date features an iconic design. It’s a must-have for collectors, style enthusiasts, and trendsetters alike. Gold watches are reportedly making a big comeback in fashion. And the Day-Date shines as both a bold statement piece and a smart investment.
A Modern Classic with Investment Potential
With stainless steel Rolex prices soaring, gold models like the ref. 18238 offers incredible value. Vintage versions combine classic proportions with lasting appeal. Their solid gold construction allows them to hold value as tangible assets.
For a more modern look, the ref. 118238 delivers updated details. These features include solid gold bracelets and polished lugs, blending contemporary luxury with Rolex’s timeless elegance. At around $23,000 on the secondary market, it offers a significant price advantage over current retail models. This opportunity is likely to shrink as gold prices remain high.
The Day-Date II: Bold and Unique
For those seeking a larger statement, the Rolex Day-Date II features a bold 41mm case and sportier proportions. Produced between 2008 and 2015, this short-lived model is quietly rising in collectability, which makes it a prime target for savvy collectors.
A Symbol of Excellence
The Day-Date is synonymous with status and sophistication, from boardrooms to red carpets. Modern iterations, like the Day-Date Puzzle Dial worn by Marcus Rashford, prove its enduring relevance. It remains relevant not just in fashion but in pop culture.
Rolex Submariner
Originally, the Submariner was designed as the first diving watch capable of withstanding depths of 100 meters. It quickly proved its reliability and rugged elegance on land and underwater.
A Classic That Continues to Set Trends
What makes the Submariner so enduringly popular? Its versatility. Are you pairing with a tailored suit or casual attire? Its bold yet balanced proportions ensure it fits any wardrobe. Celebrities, athletes, and style icons cemented its place as the ultimate luxury sports watch. A good example is Sean Connery, who acted as James Bond in the 1962 film Dr. No. The Submariner is not just a functional diver’s tool. It’s a fashion staple that commands attention wherever it goes.
In recent years, the resurgence of two-tone Submariner models has been a trend to watch. These versions include the Rolex 16613 in stainless steel and 18k yellow gold. They come in a steel-and-gold aesthetic and a choice of black or blue bezels and dials. These prototypes exude vintage charm while maintaining a modern edge. Hence, it offers collectors a sophisticated alternative to all-steel versions.
For Collectors: Classic Proportions with Investment Appeal
The Submariner’s long history means there’s something for every collector. The older 40mm models, such as the Rolex 16610 (with date), remain highly sought after. These models have classic aluminum bezels and slimmer proportions, predating the “Super Case” and Maxi dials. Are you seeking vintage charm and affordability? These references offer strong investment potential as they continue to gain favor in the pre-owned market.
On the modern end, models like the Rolex Submariner 126610 bring updated features. These features include the Caliber 3235 movement and ceramic Cerachrom bezels. While slightly larger with a 41mm case, the new Submariner retains its signature elegance and durability. Interestingly, earlier models like the 116610 can still be acquired at a slightly lower price. Yet, they offer nearly identical features with exceptional value for collectors.
The Submariner’s Enduring Investment Value
Few luxury timepieces are as reliable an investment as the Rolex Submariner. As demand for stainless steel sports models continues to soar, open-market prices remain strong. Also, the older generations are becoming increasingly rare. The Submariner’s unmatched combination of functionality, style, and legacy ensures a blue-chip investment. Do you fancy a no-date reference like Connery’s classic 6538 or a modern two-tone edition? Rest assured that you’re acquiring a piece of horological history that only appreciates with time.
Rolex Sea-Dweller
While the Rolex Submariner takes the spotlight, the Sea-Dweller quietly stands out. It’s a more capable and exclusive dive watch built for professional divers. It offers superior water resistance, exceptional performance, and rarity, often at a similar price point in the secondary market. Hence, that makes it an excellent choice for collectors and investors.
A Collector’s Favorite
The ref. 1665 is Rolex’s first watch with a helium escape valve. It paved the way for deep-sea exploration and set new standards for dive watches. Ultra-rare versions like the Double Red Sea-Dweller (DRSD) command premium prices. But the more accessible “Great White” 1665 remains a nostalgic, collectible icon.
Value Meets Timeless Design
References like the ref. 16660 pair rugged 40mm cases with flat sapphire crystals and aluminum bezels. These features offer superior water resistance at prices starting around $11,000. It’s a true bargain compared to the Submariner.
A Modern Classic
The ref. 116600 (2014–2017) bridges vintage and modern. It’s the last 40mm Sea-Dweller with a Cyclops-free crystal. Also, it’s the first to feature a ceramic bezel insert. Limited production makes this transitional model highly collectible, with prices steadily rising.
Rising Investment Potential
The Rolex Sea-Dweller blends rugged sophistication, technical innovation, and understated luxury. Whether vintage or modern, it’s a true collector’s watch that combines heritage, style, and long-term value. It’s an overlooked gem ready to shine.
Rolex Oyster Perpetual
The Rolex Oyster Perpetual, one of the oldest collections, is renowned for its clean, timeless appeal. However, in 2020, the Oyster Perpetual became a standout, proving that simplicity can still steal the spotlight.
Modern Style Meets Tradition
The 2020 refresh brought vibrant dial colors like turquoise, coral red, and sunny yellow. These bold choices added a youthful energy to this classic model. The launch of the 41mm ref. 124300 and the updated 36mm ref. 126000, upgraded the collection significantly. It quickly became a must-have for collectors and fashion enthusiasts alike. Celebrities like Jake Paul, with his Tiffany-blue model, have only added to its rising appeal.
Strong Investment Potential
With demand soaring, vibrant dial versions sell for around 50% to 150% above retail on the open market. The discontinued 39mm ref. 114300 (2015–2020) offers great value for collectors. Its ideal case size and limited production have driven prices steadily upward.
Timeless Value
Earlier generations provide a more affordable option while still delivering Rolex’s legendary performance and classic aesthetic. Their chunkier lugs give them a sporty feel, making them a solid alternative for enthusiasts.
Conclusion
Watches like the Rolex Datejust 36, Submariner, Oyster Perpetual, Day-Date, and Sea-Dweller are beyond luxury timepieces. They’re icons of style, status, and enduring value. Each model offers something unique. As a collector looking to enhance your wardrobe, build a collection, or make a sound investment. These Rolex models deliver unmatched craftsmanship and timeless appeal. With rising demand and growing collectability, acquiring one today is more than a purchase.